PLUS – Kerst (2017)

This Christmas commercial is of a different kind than I’m used to. Director Ismael managed to portrait the struggles of a child with divorced parents during Christmas in a beautiful film about love and forgiveness.

The initial brief was to add snow around the house and add a light snowing effect in two shots. We would do this by making a matte painting of the environment and add some light snow using the Nuke particle engine. However, quickly became obvious that the agency would love to see more snow to add some extra atmosphere to the story. In the end we decided we didn’t want to take it overboard since the story is already beautiful and too much VFX would only distract the viewer. Going from no snow to a lot of snow to a nicely balanced amount, I think we managed to pull off a pretty nice end result.

Before-Afters and a VFX breakdown are still on the to-do list and will hopefully come soon!


Director: Ismael
Production: Pink Rabbit
Advertiser: Plus
Agency: J. Walter Thompson Amsterdam
Agency Producer: Marloes van den Berg
Creatives: Chris Sant, Gerard Foekema
Producer: Monique van Beckhoven
Executive Producer: Mireille Lampe
DOP: Martijn van Broekhuizen
Editor: Martin Heijgelaar
Sound: Lab 3, Jeroen van Gessel
Music composer: The Cinematic Orchestra – To Build A Home
Compositing: Gregoire Verweijen
Colour grading: Barry Clarke on Resolve
Post Production Producer: Marcel Oudendijk