Albert Heijn – Christmas

This Albert Heijn commercial is a contemporary love story around an elderly couple during the Christmas season. “Elderly people are often too modest to ask for attentiveness and extra attention. Which means that we are the ones who have to reach out to them.”

Work done

For the commercial we mainly worked on cleanup in the living room of the main character. As the cameraman was visible in the mirror of the closet. Also the photo in the hero frame was replaced. The store front was cleaned up, fixed the glowing letters and turned on the light next to the entrance.

  • 2D Cleanup / Retouch

Awards

Grand Prix Golden Loeki commercial award 2017

Craftsmanship in it’s purest form. It shows a seamless buildup from scene to scene and has infallible rhythm. Perfectly balanced images and music, an ode to craftsmanship. (EDITING / BRONZE) ~ ADCN Jury

An emotional and honest film. To show a sensitive and emotional story in such short time shows the power of the director. The small details are done to perfection and that’s what makes this film unique. (FILM DIRECTION / SILVER) ~ ADCN Jury

Team

Director: Ismael
Production: Pink Rabbit
Advertiser: Albert Heijn
Agency: TBWA/Neboko
Agency Producer: Pum Buisman
Creatives: Niels de Kuiper, Sander Volleman, Ernst-Jan van Rossen, Matthijs Slot
Producer: Niels Scheide
Executive Producer: Mireille Lampe
DOP: Myrthe Mosterman
Editor: Martin Heijgelaar
Post Production: Captcha
Compositing: Gregoire Verweijen
Colour grading: Barry Clarke
Post Production Producer: Marcel Oudendijk

In the media